NINA AUSTIN

Nike's first long-form series brought together game-changing Black women for real talk about real issues. The series from Nike aimed to amplify perspectives of Black women in a space that was by her, for her.

This was a project born from necessity. It gave us the opportunity to recruit and work with talented Black creatives from across the country and make space for the younger generation to exchange ideas.

For a long time, we’ve been led to believe that life is what happens outside of office hours and work happens in the confines of a certain place and time. But in reality, the lines between life and work are blurred when you are driven by passion. They are not too opposing goals to be “juggled” or “balanced,” they are two halves of the same purpose. Notion helps you live more meaningfully by making room for you to put your passion for living into everything you do. Not just because it’s your job, but because it’s your life’s work.

Read More: https://www.notion.so/blog/for-your-lifes-work-notions-first-brand-campaign

A monogram has the power to not just represent who we are, but also to define us. For the Tommy Hilfiger brand, the monogram symbolizes the way an individual can become a brand like so many of us do today. To introduce the brand’s Monogram collection we interviewed some of NYC’s biggest icons, artists, and tastemakers and got to know the people behind the personas.

As an extension of AT&T’s 'Just OK is not OK' campaign, we tested out how people would react to someone doing the bare minimum on a holiday people typically go above and beyond for. We created a series of just OK Valentine’s Day cards and captured people’s reactions to them in AT&T’s first-ever hidden camera stunt.

The beautifully illustrated cards featured wholly unromantic messages such as “What we have is average” and “We go together like two people with limited options,” all to remind people that networks, like Valentines, should never be just ok.

In addition, we created shareable animated versions of the cards, which took off on social media through a partnership with Buzzfeed.

See more from that partnership here:  

https://www.buzzfeed.com/att/10-valentines-no-one-would-enjoy-getting?b=1

And check out what the press had to say below:

The Drum:

https://www.thedrum.com/creative-works/project/bbdo-att-just-ok-valentines-day-cards

https://www.thedrum.com/news/2019/02/14/love-sale-valentines-day-campaigns-your-romantic-interludes

Muse By Clio:

https://musebycl.io/advertising/mountain-reads-love-poems-sodastream-plus-other-fun-valentines-day-stunts

Le Book:

http://www.lebook.com/creative/att-wishing-you-good-enough-valentines-day-advertising-2019

Los Angeles Egotist:

https://www.thelaegotist.com/news/2019/02/14/att-opens-valentines-day-pop-up-in-la-offering-just-ok-valentines-day-cards/

The Super Bowl isn’t just your average football game, it’s the biggest and most important football event of the year. So consumers expect everything about the experience to be the best – especially the souvenirs they bring home to friends and family that prove they were a part of it.

By giving out “OK” sports merchandise with funny “OK” messages like “I went to a football game in Atlanta between two teams” or “I attended football event” from an “OK” merch stand, we brought to life exactly what it would look like to have an “OK” experience during the biggest sporting event of the year.

Welcome to your new favorite online shopping oasis - Walmart.

Walmart isn’t just the store that has everything; it’s the store that has the things you love, need, and can’t wait to try—all at the push of a button.

To reintroduce Walmart as the ultimate digital destination (with the launch of their personalized app experience), this campaign invites shoppers to see Walmart as the place that has something for everyone, but especially for them.

The Air Max has always been more than a shoe. It's a lifestyle, a legacy, and whatever else you make it. And as the classic shoe continues to be embraced by an all-new generation, the future of Air is yet to be defined. With this social and digital campaign, we created an impactful cultural moment to celebrate a cultural icon.

No matter how many times you’ve fallen, failed, or had to start over the pursuit of better is never through. In this campaign, we celebrate the never-ending journey towards progress that defines a true athlete.

Sundays were meant for watching football; which means real fans will do whatever’s necessary to get through their weekend in time for the game. In these two double-page ESPN spreads we captured that dedication.

Diwali is the festival of lights. A time for joy, community, and sharing. The traditions of the holiday are strong, and today’s generation continues to evolve them in new and interesting ways. To inspire and empower today’s generation AAPI to share their unique forms of celebration, we helped Instagram launch a campaign that made room for them to share their light. Our combination of influencer partnerships and experiences provided representation for what Diwali looks like today.

With a unique combination of must-have features on each device, there are a million things you can do with the Moto G, but the only right way to use it is yours.

To help demonstrate all the unique benefits of the Moto G suite, we highlighted the extraordinarily ordinary use cases that matter most when choosing a phone.

The Tobacco industry has a sinister past of preying on the Black communities for profit. Statistics show that most Black people who smoke, smoke menthols and that is by design.

With this 360 campaign, we supported the CTCP in sending Big Tobacco a message, that members of the Black community are People Not Profit. By exposing their devious tactics, and the resulting damage, we also successfully rallied the community around the efforts to ban harmful menthol-flavored cigarettes.