The Big New Yorker is inspired by the spirit of New York with an XL pizza that is as big and bold as the city that never sleeps. The iconic pizza was first introduced to Pizza Hut’s menu in 1999, and after being retired before its time, fans have been petitioning (like literally petitioning) to bring it back.
To tease, announce, and fuel excitement for the Big New Yorker’s legendary return, we took to social to create a campaign welcoming the biggest thing in pizza back to The Hut.
Tik Tok Taste Tests ugc
INTERACTIVE STORIES
IN-FEED SOCIAL
