BRUNCH WITH THE BEST

To celebrate the culmination of Dig In’s Restaurant Royalty Black chef residency we launched a social, digital, and irl brunch royale. The activation put brunch culture across the country head-to-head online, and on one culturally infused menu during Super Bowl weekend.

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To some, brunch is just another meal. Around the Dig In table, it’s much more. It’s an occasion, a reason to gather, a chance to gossip, and a momentary getaway from the world outside your circle. It’s is where chosen family comes to be fed in a way that food alone can’t satisfy. It’s a kind of nourishment that takes years of tradition, taste tests, and trash talk to truly understand. For us, community is everything. And this is the space we built to get together and make each the chef’s pushing the brunch tradition forward, feel like royalty.

BRUNCH BACK STORIES

We created individual brunch backstories for each chef that described their relationship to brunch as a culinary art and the significance of their signature dishes.

Chef Saon is the talk around town when it comes to brunch. Don’t miss your chance to taste his signature dish, Tide to Table Omelette, from 2-8-2-10. Tap the link in bio for reservations! #PepsiDigIn #DigInShowLove #BrunchWithTheBest.jpg

Chef Rashida Holmes is cookin’ up a brunch original - Biscuits & Gravy Goodness, a savory treat. Don’t miss your chance to sink your teeth into an all new brunch delicacy at our Della’s brunch takeover 2-8-2-10. Tap the link in bi (1).jpg

Chef Sianni Dean is bringing dessert to the brunch menu with recipes inspired by her grandmother’s cooking. Don’t miss your chance to satisfy your sweet tooth with her Peach Cobbler French Toast at our Della’s brunch takeover 2-8 - 2-.jpg

Get ready to brunch with the best, right before game day starting with some soulful classics from Chef Maya and Taylor Mason. Because what’s better than one Black chef TWO! Check out their Steak N Eggs ‘Dilla at our brunch takeover (1).jpg

You haven’t done brunch to the fullest until you’ve had a plate of The Mohan’s caribbean spice and soul food mash up. Meet us at Della’s Kitchen in Las Vegas for a one-of-a-kind brunch experience featuring their Jerk Ribs & Nic (4).jpg

It’s time to mix up your brunch cocktail order with world-class mixologist Tiffanie Barriere. Get your tickets to the Pepsi Dig In Della’s takeover from 2-8 - 2-10 so you can guarantee a sip of one of her custom creations, including t.jpg

CTTC

We gave our chefs their flowers by using real comments from their followers to generate questions for our pre-event interviews.

BOH BTS

We gave our audience a sneak peak into the back of house experience by turning candid BTS footage of the chefs into organic social content.

Known for creating a vibe, Chef Saon brought some of that electric Baltimore energy that heat the kitchen up. It was truly an ho-high.gif

I brought my signature cinnamon roll recipe to @pepsidigin brunch menu at thefirst-ever Brunch With The Best foodie event. The t-high.gif

What better way to end our Restaurant Royals Residency then by raising a toast. The drink coach was in her element behind the ba-high.gif

BOTTOMLESS BRUNCH SWEEPSTAKES

To enter contestants had to submit a review shouting out their fave local Black-owned brunch spots. Creators amplified with partner content sharing their own Reel reviews and interactive stories content.